Flores el Progreso was built the way most Colombian flower farms were: quietly, over decades, growing roses for a market that rarely saw our name.
For over 20 years, our roses reached florists and wholesalers in Europe and the United States through intermediaries — reliable work, but work that kept us one step removed from the people actually buying our flowers.
Today, under Javier Penagos’s direction, we’re changing that. We’re building direct relationships with importers, wholesalers, and florists — the same quality and consistency our farm has always delivered, now with the speed, transparency, and flexibility that only a direct relationship allows.
We’re not a startup. We’re a 20-year farm choosing to show up differently — same soil, same roses, direct to you.
No reseller layer between you and the farm. You speak directly with our commercial team — the same person, every time, who knows your account and your preferences.
Whether you need a trial order or a recurring weekly shipment, we adapt to your buying cycle. No minimums designed for someone else's business model.
Export paperwork, phytosanitary certificates, and sustainability documentation, organized and ready whenever your import process requires them.
Growing roses for export means growing them responsibly — for the land in Cundinamarca, and for the people who work it. Our practices are built around three commitments:
Roses are a thirsty crop, and Cundinamarca is a water-sensitive growing region. Our irrigation systems are designed around precision rather than volume — delivering water directly to the root zone and recirculating runoff wherever possible, so every liter used goes toward the plant, not the soil around it.
Rather than defaulting to chemical treatment, our growing teams monitor crops closely and intervene with biological controls first — introducing natural predators and resistant growing practices before reaching for anything else. Chemical use is a last resort, applied only when needed and always documented.
Every person on our growing and harvest teams is employed directly by the farm, not through third-party labor contractors. That means documented contracts, fair wages, and safe working conditions — the same standard of transparency we’re bringing to how we sell our roses.
Roses are cut at the optimal stage and moved into cold storage within hours to preserve vase life.
Shipments move through a continuous cold chain to Bogotá’s airport for air freight departure.
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Standard transit time is approximately 24–48 hours to major hubs in Europe and the US.*
Tell us your volume and preferred varieties — our commercial team replies personally.
We are a grower, not a broker. Every rose we sell is cultivated on our own 10-hectare farm in Nemocón, Cundinamarca — we don't resell flowers from other producers.
Yes. We welcome visits from serious buyers as part of the due diligence process. Contact our commercial team to arrange a visit.
Yes, Flores el Progreso SAS is a registered Colombian export company with over 20 years of operating history in the flower industry.
Yes. We regularly support first-time buyers through the documentation and logistics process, and we're happy to walk you through what to expect.
Direct sourcing means faster communication, full price transparency, and a relationship with the actual grower — instead of a markup and a middleman between you and your flowers.
